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Jeanne Rossomme

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The Secret of Getting Better Customers Kindle Edition

by Jeanne Rossomme (Author) Format: Kindle Edition

5

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We’ve got it all wrong.

As business owners we are continually chasing more customers. We measure progress by more visits, more retweets and more likes. So why do we feel less successful.

The truth is most companies would make more money if they had fewer (but better) customers. Bad fit customers suck out your profits, sap your energy and distract you from real growth.

Better customers see the value you offer, are willing to pay for it, and often act as your best salespeople.

“The Secret of Getting Better Customers”: Peppered with lots of real life examples, you’ll learn:
▪Why More is not Better
▪Who is YOUR Better Customer?
▪How to Make Current Customers Better
▪How to Fire (Nicely) Your Deadbeat Customers
▪The Better Customer User Experience or How to Get Better Customers
▪Measuring Better

Each section comes with a template or tool for taking action. You will have a clear roadmap to start getting better customers for your company.

Product details

ASIN ‏ : ‎ B00ADRVEVY
Publication date ‏ : ‎ November 25, 2012
Language ‏ : ‎ English
File size ‏ : ‎ 261 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 49 pages

Customer Reviews:
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Jeanne Rossomme

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Jeanne Rossomme

Author, Speaker, Business Owner, Marketer

This book grew from a little seed planted several years ago.

After years in corporate marketing with “unsmall” businesses such as General Electric and DuPont, I decided in 2004 to take a deep breath, close my eyes and jump into the pool of entrepreneurship. The water was refreshing, invigorating but also a cold, shocking wake up call! No longer could I rest on co-workers, company resources and a bright, shiny business plan. Every sale and every customer depended on me.

After a few years I had a growing client list, but felt increasingly out of control. I was running faster and faster, yet my bank account did not seem to be reflecting all this added activity and stress. So I sought out the wisdom of fellow entrepreneurs, expert bloggers and book writers. Little by little I start to take back my business and focus on the better few — rather than the lousy many. I kept track of my learnings through my weekly blog.

This book, “The Secret of Getting Better Customers”, is an abbreviated, synthesized roadmap of that journey. Through stories, worksheets and templates, my hope is that you will receive the inspiration and the tools to getting the best customers for your business.

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Francisco J. Reyes

Short, simple and concise.

Reviewed in the United States on April 4, 2015

Verified Purchase

Author gives valuable advise on the profitability of clients and choosing the right clients. There are specific tips on how to improve the selection of clients. Every chapter ends with specific suggestions related to the topic covered in the chapter.

About the most important concept, although widely discussed in many publications, is that not every client is worth having or keeping.

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