Mark your calendar for these upcoming
Roadmap Marketing Workshops!
2010-11 Live Webinars – 1:00 p.m. EST
Get Moving Webinars are designed to give you the information and inspiration you need to grow your business. With each sales and marketing topic, host Jeanne Rossomme of RoadMap Marketing will boil down the important facts and actions to help you learn how to gain more prospects and sales. Each session we invite a successful entrepreneur to share their tips and experiences and answer your questions. Sign up and get moving!
10/28/10: Savvy Social Media 1:00-2:00 EST
How do you use Social Media to grow your business without sapping all your time and resources? Jeanne Rossomme from RoadMap Marketing will help you drive Social Media as a deliberate piece of your marketing and sales plan. We start with you and your goals and use Social Media when and if needed to get there. Aviva Goldfarb will join us to share her amazing success through the smart use of social media.
Guest: Aviva Goldfarb, CEO The Six O’Clock Scramble has used Social Media to create a passionate, active Facebook community, to connect with important media and corporate partners (via Twitter and LinkedIn) and to generate increased traffic and sales.
12/2/10: Right Selling to the Right People 1:00-2:00 EST
Do you have enough clients? Do you have the clients you want? This webinar focuses on identifying the best, most desired customers. We also show you a quick, easy-to-use tool for prioritizing hot, qualified leads versus cooler tire kickers. Joe Pessetto and Zach Karr, financial advisors with a successful client practice, will share their approach for attracting referrals, qualifying prospects and closing great, long-term clients.
Guests: Zachary Karr and Joe Pessetto, Wells Fargo Advisors and hosts of the popular weekly radio show “Two for the Money” will talk about how they were able to grow their practice while delivering better client service. How? By right selling to the right people.
Want a plan that focuses your time and money? Rather than complex, time-consuming, dust-collecting volumes, you need a plan that gives you structure and flexibility. You need a live guide that you can look to for direction, and also for options. In this webinar we will help you focus in the key actions and key measures that can help you guide your business into the New Year.
Registration Link:
Regular, meaningful contact with customers and prospects should be the engine for generating new business for your company. But who has the time? And what is the best way to communicate? In this webinar we talk about ways to efficiently drive sales by “touching” Customers, Prospects and Referral Sources in a planned, focused approach.
3/17/11: Your Website as Your Top Salesperson 1:00-2:00 EST
Does your website really work for you - tirelessly delivering qualified leads and informed customers? And how does your website connect with your social media activity? your storefront? In this webinar we'll focus on designing your website to truly boost your sales and marketing efforts. Join us and if you'd like your website featured, just send a link to This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Guest: Navin Ganeshan, Network Solutions
4/7/11: Finding Pockets of Profitability from Your Accounting Data 1:00-2:00 EST
Don’t put those tax files away! As part of our Spring cleaning, we should look at “pruning” back those parts of our business that are not generating “green” profits and growth. This webinar focuses on transforming tax preparation into an opportunity for increasing profits. Jeanne Rossomme from RoadMap Marketing will help you use your existing accounting data as a knowledge center for deciding where to cut back, and where to keep investing your precious marketing and sales dollars.
Guest: Robin Thieme CPA, Kensington Business Solutions
5/12/11: Networking Secrets of the Fabulously Connected 1:00-2:00 EST
Of all the marketing tactics out there, networking is the most nebulous. We know that new contacts, new relationships are important for growth -- but how? In this webinar we’ll dive into networking with purpose. We’ll help with guidelines for effective networking in the online world (without wasting time).
Hilary Cable from PartnerUp will share real success stories from her popular small biz discussion forum. (Add your stories to PartnerUp.com's "share your online networking success stories" forum starting Sunday, May 8, 2011. Or e-mail them to
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
if you'd like us to share them during the webinar.) We look forward to fabulously connecting!
July 8 and November 1, 2011 9:00 a.m. – 12:00 p.m.
Smart Marketing
For most owners the biggest marketing/sales dilemma is where to invest precious time and money. In this seminar we will help you look at your overall marketing and sales process and decide where and how to use tactics to drive growth. We will learn efficient ways to implement email marketing, social media, website/blogging content, PR and even word-of-mouth.
Small Business Administration Office
740 15th Street, 3rd Floow Washington DC 20005
Call: 202-272-0390
November 9, 2010, 9:00 a.m. – 12:00 p.m.
Low-Cost, No-Cost Marketing Tactics
This workshop focuses on smart marketing to generate growth with limited resources of time and money. It will help you decide how to choose sales and marketing tactics that will work best for your business. How you can use your web site and social media to generate more sales leads. How to capitalize on WOM (word of mouth).
Small Business Administration Office
740 15th Street, Third Floor Washington, DC20005
Call: 202-272-0390 to register or click here